ioanna kourbela Why Athens
Ioanna Kourbela flagship store in Plaka, Athens. Photograph: Why Athens

Ioanna Kourbela – Greek fashion


The Kourbela family began making knitwear in the 70’s and quickly built an international reputation exporting their handmade Greek fashion textiles throughout Europe, USA and Canada. Ioanna Kourbela has picked up the mantle and continues the legacy with her versatile and minimalist designs using organic and environmentally sustainable fabrics. Her clothes are beautiful to wear and her cardigans and wraps are perfect for those windy nights on the islands.

Why Athens Tip: The flagship store in Plaka has pedestrianised access only