Shopping in Athens
Athens has its fair share of international brands and you’ll also find a good selection of Athenian boutiques that support local labels. The fashion in Greece has traditionally been a little rudimentary and never as good as its European neighbours such as Italy or France. However, this has begun to change, thanks to many talented Greek designers who have managed to break out into the international market, boosting the image of the Greek fashion industry. Designers like Athena Procopiou, Celia Kritharioti and Zeus and Dione are the epitome of Greek high fashion who have done a great job of shining the light back onto Greece. Athens now holds its very own international fashion week that seems to be growing every year.
Where to shop in Athens
There are many suburbs and areas to shop in Athens. We have selected the more centralised districts that are easy to get too. Kolonaki is one example and a an upmarket part of Athens. It’s great for shoe shopping and has a good selection of independent Greek designers as well. Be sure to check out our Kolonaki shopping guide where we have outlined shops by street name which will hopefully be a lot kinder to your feet!
Voukourestiou and Stadiou Streets is where you will find all the luxury fashion and jewellery brands including Ermenegildo Zegna, Dolce & Gabbana and Salvatore Ferragamo. Ermou Street near Syntagma has a good mix of casual shopping and overseas brands such as H & M, MAC and Marks & Spencer.
Buying souvenirs is such an important part of your holiday shopping. It’s the keepsakes and gifts you buy that will mean the most when you get home. With this in mind we have dedicated a category to souvenirs. It is a culmination of the very best Greek talent who are thinking outside the box and reinventing traditional Greek products. If you’re looking for something authentic with a little more value, guaranteed to be made in Greece (and most are handmade) have a look through our Souvenirs page for some great ideas.
Of course, you will find all sorts of trinkets in the flea markets around Plaka and Monastiraki, this is lots of fun to look through and great to pick up some inexpensive ornaments. By majority, the goods here are mass-produced overseas.
‘Sun of a Beach’, towels and accessories
The summer beach routine is one of the most loved past times in Greece and so it’s only natural that it has been perfected and done in style by natives of the outdoor lifestyle. Melina Pispa and Ellie Rountou of emerging brand Sun of a beach, have brought their memories of fun in the sun…
A Shopper’s guide to Kolonaki, Athens
The central neighbourhood of Kolonaki is one of the oldest districts in Athens and a must visit if you love to shop or want to spend a relaxing day people watching, whilst sipping a Greek coffee. Despite the economic crisis, Kolonaki has seen a new wave of designer shops, café’s and restaurants emerge, which are upheld…
Greece Revisited by We Design
When architect Philippos Photiadis, product designer Sergios Fotiadis and graphic artist Theano Petridou joined forces to establish 'We Design', their focus expanded into redefining the concept of souvenirs, leading them to establish Greece Revisited, a line of products drawing from Greek history, tradition and everyday culture.
Designer Elena Syraka draws from Greece’s ancient history for inspiration
Elena Syraka created her first pieces of jewellery while at school, without realising this would ultimately be her calling. After studying at the Veloudakis Fashion School in Athens, she went on to ESMOD in Paris, where she decided to focus on jewellery design. Her official debut into the field was in 1995 and about a decade later, she decided to focus exclusively on fine jewellery. Her designs balance between opposite elements, such as the masculine and the feminine, the strict and the fluid.
Skoufa Street in Kolonaki is the old playground of the intelligentsia of Athens, where artists and writers would meet at the infamous Filion Café. Close by you’ll find Eccentrics, which has also been part of the street’s history for the last 30 years, established by Stella Pournatzi. Her charismatic dog “Throubi” assists with charming the…
Made in Greece
A new generation of creative thinkers have redefined what made in Greece means. Returning to their cultural roots for inspiration, local designers are embracing Greek raw materials and ancient crafts to create a new age of Greek brands. From fashion to home wares, these collections are on the way up, establishing a loyal following both…
The Attic Black Shop
Specialising in the production of ceramic artefacts, The Attic Black shop is the retail store for the THETIS Authentics workshop in Athens. They have managed to preserve an almost lost Athenian tradition of black glazing thanks to scientific research and testing, producing identical replicas. Their workmanship has become renowned throughout Greece. The shop includes ancient…